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Google on Sunday announced a new open standard called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the National Retail Federation (NRF) conference. The standard, developed ...

Google's Universal Commerce Protocol is made for agentic commerce and aims to boost retail growth. Denmark facing "decisive moment" over Trump Greenland threat The Golden Globes tried to have it both ...

A new Universal Commerce Protocol will power checkout within AI Mode, letting shoppers buy without leaving Google. Business Agent puts branded AI chat directly in Search results. Direct Offers is a ...

NEW YORK — Google is rolling out an agentic commerce protocol for retailers, the technology giant said at the National Retail Federation's annual convention in New York, on Sunday. Processing Content ...

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Google LLC today unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the entire shopping journey, from product discovery to payment to post-sale ...

Ant International, the Singapore-based spin-off of Chinese fintech giant Ant Group, has teamed up with Google on standards for artificial intelligence agents that complete online shopping tasks for ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems. Google today unveiled the Universal Commerce Protocol (UCP) ...