EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t wishful ...

At the end of last year, Apple announced that it was expanding App Store search ads beyond the single promoted placement at ...

June 4 (Reuters) - Spending on AI-powered search advertising is poised to surge to nearly $26 billion by 2029 from just over $1 billion this year in the U.S., driven by rapid adoption of the ...

TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds. TikTok’s senior product strategy lead Nathan Barbagallo shared a LinkedIn post last week announcing ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

AI search ads will impact traditional search businesses and present challenges for brands -- especially for those with heavy investments in traditional keyword-based search advertising. Ad spend for ...

Search marketing has changed immensely in the last two years. Since OpenAI made ChatGPT publicly available, search behaviors by consumers have gradually shifted. People are no longer relying on just ...

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

(Bloomberg/Josh Sisco and Leah Nylen) — The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that place ads on their websites, ...

AI has begun to transform the way people seek and engage with information online. But that doesn't mean you need to rework your entire search advertising strategy today. The most significant ...