CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. Before the rise of digital advertising, the impact of the average ...

CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. As my previous articles on Forbes explain, it’s no secret that I ...

According to BIGresearch, for consumers 18 years or older, life events such as having a baby, getting married or divorced and retiring can have an impact on consumers' purchasing behavior.

EIQ Research Solutions, sister company of Convenience Store News, surveyed convenience store shoppers to understand how, if at all, purchase behaviors of c-store prepared food might differ if shoppers ...

We know that people don't always do what they had intended to do. Yet, self-reported intentions continue to be used widely in academic and commercial research because they represent easy-to-collect ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers ...

Marketers have come a long way in partnering with enterprise technology organizations to collect, analyze, and use information across many important applications. Much of this is driven by ...

Here’s a common experience for anyone who sells products and services to businesses. A prospect is moving toward becoming a customer, and then inexplicably becomes unresponsive. Why? B2B buying is not ...