Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...
The automation of digital marketing processes is here to stay. Thanks to mass disruption accelerated by the pandemic, privacy regulations, walled gardens, and technology complexity, only the brands ...
Industry Key Success Factors are the 5-6 core competenices that seperate the good from the great firms in an industry. You look at what customers want, how firms comptete in their industry, and if ...
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