When Emily Farrell was growing up in Minnesota, golf was just a bike ride away, every day. Farrell would cross the street, park her bike, grab her clubs and spend hours at Somerset Country Club. She ...

While often overlooked as frivolous (and even with a smirk “feminine”), fashion is a powerful tool. With one well-cut blazer or high-waisted trouser, you can stand taller, look the part and move with ...

Golf influencer Tisha Alyn has gone all in on her career as a media personality in a sport that is just as competitive on the course as it is off of it. Alyn’s brand is called ALYN, pronounced "all in ...

TravisMathew launched its women’s golf apparel line in 2022. Since then, it has expanded its offerings to include both golf and everyday lifestyle pieces for men and women.Continuing that growth, the ...

Truwear has expanded their golf apparel presence at 2026 PGA Golf Show with a new men’s collection and first-ever women’s golf line preview.

Lululemon recently released its new women’s golf collection—the brand’s largest assortment to date dedicated to women’s golf and tennis. Featured are core products that people know and love as well as ...

Golf fashion has evolved dramatically from the traditional khakis and polos of yesteryear. Today’s luxury golf apparel brands combine cutting-edge performance technology with sophisticated style, ...

In the cultural consciousness, golf’s image has traditionally skewed one way: an older man in a collared shirt and khakis, clubs in hand, ready for an afternoon on the green. But that’s changing.

At this summer’s Fifa World Cup, Nike will unveil its Aero-FIT technology. Golf, and Rory McIlroy, will see the innovation ...