Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

While in today's digital age, some of the best adverts are cropping up across social media, the art form of billboard advertising is still just as relevant. Often inspired by the best print ads of ...

Ann Druce spent 15 years in marketing management for major companies including Unilever and Adcock Ingram before joining an ad agency. Today Ann heads up Octarine, a marketing communications and ...