As technology changes, it’s important for business owners and marketers to incorporate these advances into their marketing plan. Doing so helps marketers to reach their target audience with relevant ...

Innovative businesses, such as Kenneth Cole, Tesco and Aloft Hotels, are using beacon technology to create more compelling, personalized customer experiences. During the Connected Consumer Series ...

A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store offerings. A number of retailers have ...

The partnership enables more of RetailMeNot's retail and brand partners to engage high intent shoppers by delivering compelling offers to consumers while they shop in specific areas of a ...

Prior to the advent of proximity beacons using Bluetooth Smart technology, convenience store owners were largely insulated against the disruptive effects of mobile technology. Other retail categories ...